生きがい

IKIGAI TOWN

Find your purpose. Plan your future.
Available in 60+ countries and 40+ languages.

Select your country to explore IKIGAI-inspired life planning resources.

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What is IKIGAI?

IKIGAI (生きがい) is the Japanese concept of "a reason for being" — the intersection of what you love, what you're good at, what the world needs, and what you can be rewarded for. IKIGAI TOWN brings this philosophy to personal finance and retirement planning, helping you build a life of purpose and security.